In today's real estate industry there are many real estate agents, as it is expected all real estate agents market themselves as such and will claim to be the one you should choose. For the first time buyer and or seller it is really hard to be able identify an agent from a salesperson. To be clear Real Estate Agents are all license by the states and must hold active real estate licenses. This article is aimed to help you know the difference.
An agent is like a knowledgeable guide who works on your behalf. They represent you and have your best interests in mind. Agents are usually experts in a particular field, such as real estate, insurance, or entertainment. They gather information about your needs and preferences and then search for the best options available. Once they find something that matches what you're looking for, they negotiate on your behalf to get you the best deal. Agents are more focused on finding the right solution for you rather than just making a sale. They provide advice, answer your questions, and help you make informed decisions.
A salesperson, on the other hand, is someone who is trying to sell you a product or service. They work for a company and their main goal is to persuade you to buy what they're offering. Salespeople might approach you with different options, highlighting the features and benefits of what they're selling. While they can provide information, their main aim is to make a sale and earn a commission. Their focus is on convincing you to buy what they have to offer, and they might not always have your specific needs and preferences in mind.
In short, an agent is like a knowledgeable helper who looks out for your best interests and assists you in making the right choice, while a salesperson is focused on selling you, they will use tactics like persuasion, and closing technics. Both have their roles, but an agent is generally more customer-centric and advisory, while a salesperson is more focused on selling you now.
How can you tell if your agent is behaving like a sales person. There are many differences. below are just a few examples.
On the first meeting.
While looking for homes.
While Helping you sell your home.
In short a real estate agent owes you fiduciary duty and so does the real estate agent behaving like a salesperson, however the unfortunately reality is that for the most part in the real world these agents act as if they don't, or at least that is what it seems.
The good news is, you can identify these people and choose better when it comes down to finding the right agent to work with. I hope this helps. If you are in Riverside county, Orange county, San Bernardino county, San Diego County and you are looking for a Realtor with experience I am only a message or phone call away. Horacio Granados, Your Trusted Local Realtor.